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Logo Design
TYPES OF LOGO DESIGN
Wordmark Logo Designs
Description: A logo that uses the brand's name in a stylized typeface.
Example: Google, Coca-Cola
Differentiator: Focuses on typography and lettering, often using unique fonts or colors to convey brand identity.
Lettermark Logo Design
Description: A logo that consists of the brand's initials or abbreviations.
Example: IBM, HP
Differentiator: Simplifies the brand's name into a concise, memorable format, ideal for longer names.
Badge Logo Design
Description: A logo that includes text within a symbol or icon, often resembling a badge or seal.
Example: Harley-Davidson, Starbucks
Differentiator: Conveys tradition and heritage, often used by organizations and institutions.
Vintage Logo Design
Description: A logo designed in a nostalgic style that evokes past design trends.
Example: Jack Daniel’s, Coca-Cola (vintage versions)
Differentiator: Appeals to a sense of nostalgia, often used to evoke tradition or craftsmanship.
Icon or Symbol Logo Design
Description: A logo that features a graphical symbol without text.
Example: Apple, Nike (Swoosh)
Differentiator: Uses imagery to represent the brand, making it easily recognizable without words.
Combination Mark Logo Design
Description: A logo that combines both text and an icon or symbol.
Example: Adidas, Burger King
Differentiator: Offers versatility by allowing the brand to be identified through both the name and visual element.
Mascot Logo Design
Description: A logo that features a character or mascot representing the brand.
Example: KFC (Colonel Sanders), Pillsbury Doughboy
Differentiator: Adds personality and approachability, often appealing to a specific audience or demographic.
Pictorial Mark Logo Design
Description: A logo that features a recognizable image or icon that directly relates to the brand.
Example: Twitter (bird), Instagram (camera)
Differentiator: Provides immediate visual association with the brand's purpose or values.